Professor Daniel Laufer Discusses the Crisis Toyota Faces and How It Can Reclaim its Leading Position
Daniel Laufer, associate professor of marketing at 91黑料's Sy Syms School of Business responded to the challenges facing the famed automaker in a recent op-ed on CNN.com:
"Despite the serious crisis Toyota is facing - which has now been exacerbated by Transportation Secretary Ray LaHood's statements to a House committee on the need for consumers to stop driving the recalled cars - the company can still emerge and reclaim its position as a leading automaker. To do so, it must act swiftly and decisively."
